Business Research
Collection of reports and essays written while attending the MBA Program of Imperial College London, Business School (2016-2018)Final Report
digital Innovation
Alexa, what makes you an admired brand?
A voice-of-customer dashboard PoC for data driven product innovation. Leveraging natural language processing by IBM Watson and AWS Comprehend, and big customer data from Echo Dot with Alexa reviews, taxonomised based on attachment theory.
Report summary