Business Research

Collection of reports and essays written while attending the MBA Program of Imperial College London, Business School (2016-2018)

Final Report


digital Innovation

Alexa, what makes you an admired brand?

A voice-of-customer dashboard PoC for data driven product innovation. Leveraging natural language processing by IBM Watson and AWS Comprehend, and big customer data from Echo Dot with Alexa reviews, taxonomised based on attachment theory.

Report summary


Competition in mobile payments: The case of Apple Pay

digital innovation

Turnaround strategy for TripAdvisor

Digital business, pricing

Prime: Amazon's "trojan horse"


The impact of a WTO trade relationship to UK's prosperity


Should airlines hedge out their fuel price risk?


From "Food with integrity" to E.Coli. Chipotle's strategic debacle in 2012